Question 5

How did you attract/address your audience?
I believe that we reached our target audience very well. After asking 10 people in our target group we found that 90% would go and watch the film after seeing the first two minutes. After they had watched it we also asked them what they liked and what they didnt here are few examples of what they said.

The majority that were asked said they "loved the 4 shot news report". I believe this is something you dont see very often and it therefore stands out to the audience. It also makes them feel more involved as it gives the impression that the appocalypse is worldwide and could involve them. I also believe that the audiece appreciated the editing skill put into this.

Another thing the group liked was the non-linear sequence of shots, the fact that the first minute or so was a dream was unexpected and therefore gives the audience that shock factor. During planning this was the effect that we wanted to get from this.


One thing we found that the audience didnt like was the typography at the end, they said that it looks "tacky" and "doesnt fit in". To improve this I believe a better font could have been found and a better colour chosen both to help connote blood.

Here is a font I have found: