Evaluation question 4

In my opinion, our film is aimed at teenagers and young adults of both genders, with a more specific target audience of students. The reason for this being that the characters within our film are mainly students and we ourselves are students which makes it easier to know what they are interested in watching. The target audience would also have an interest in films consisting of the genre 'horror' and the sub genre 'zombies'. After looking at various certification websites, we decided to certify our film as a 15 due to the inclusion of zombies, weapons, violence and strong language. We decided that these features would make it unsuitable for people under the age of 15. As I stated above, our film is aimed at both males and females even though our film consists of mainly male actors. We have also aimed our film at all races in order to avoid any discrimination and to make sure we could attract a wider audience as possible. Due to our film being more independent based, we are aiming it at a more working/middle classed audience as higher class people tend to watch more mainstream films. Despite this, I fully expect our film to not have a niche audience as other films with the same genre have attracted large audiences.

To make our film as successful as possible, we created a questionaire for people to fill in. This questionaire allowed us to identify any improvements we could make to our film and to see how we could make it more suitable for our target audience. Some questions were as follows: What do you like/dislike? What genre do you think the film is? Would you and where would you watch this film? Are there any improvements you would make, after reading our story-line? 

The results showed that only 5 out of 10 people stated the genre of the film correctly and that we needed some music that would help portray the genre better. The results also showed that most people liked and wouldn't change our storyline. The people who did say they would change it, only stated a few things they would change which was a major positive for us. We also got a positive outcome from the fact that the results showed that people would view our film in many different ways. With 6 people saying they would watch it at the cinema, 2 people saying they would watch it on netflix and the other 2 people saying they would just wait for it to come on the TV.