Question 4

Our film is aimed at teenagers and young adults as being of that age ourselves we know what this age group want. Mainly male as the film contains violence and this is normally favoured by the male gender, however we purposely made the majority of the characters in the film male as this could appeal to people from the female gender as they could be attaracted to one of the characters. From this we then decided that our audience would have in intrest in films of the horror genre and then sub genre zombies. From research we also found that a large proportion of the people that like these films are actually part of the video gaming community, meaning they play video games. This fact could actually aid us in an advertising campaign being able to target the correct audience easily by advertising before a youtube video showing a video game for example. During the research phase we also looked into certificates for films, we believe that our film should be certified as 15 due to it containing violence and strong language. This gave us base to work up from we could now have 15 as a minimum age for our target audience. If we decided to go with a independant distribution company like warp films we would also have to alter some aspects in order to target it more at people from the sheffield/ south yorkshire area. This could also make our target audience more working to middle class.

We then created a questionaire to ensure that our film was suitable to the target audience (shown below)

These are the results.

We advertised our questionaire with our storyline visible on a social networking site. The fact that 80% of the people that clicked on and answered the questionaire were infact of the age group that we wanted makes the results very valid. All of the participants said that they liked the storyline meaning that it is the correct audience.